Belk
DIY Denim Tour
Challenge: Increase Back-To-School Denim Sales at Belk Store locations
Solution Mobile Tour:
Students celebrated self-expression by customizing their very own denim jackets and pants with custom patches at the Belk Denim Lab. The modified school bus toured to 13 South Eastern markets and featured an in-store satellite footprint to connect and convert product sales.
Solution In-store:
15 in store activations were run across the country. Activate provided a turn key kit in a box with detailed operations manuals for in store associates to set up and manage. We built 5 kits, with each kit touring to three stores to save our client thousands in fabrication dollars
My Role:
Helped concept the experience, created all print files and graphic wraps for the bus and footprint elements, laid out the interior flow of the experience to accommodate consumers within the bus and help designed the footprint to encourage dwell time.
