Bon & Viv
Seltzer Summer
Challenge: Draw awareness, generate content and encourage sampling.
Solution:
Produced an immersive spiked seltzer experience for Midwestern consumers and influencers alike. The event included a branded 20-foot inflatable mermaid tail, two branded jet skis, giant branded floaties, floating mermaid drink koozies, and a Bon & Viv influencer yacht in Chicago.
These elements were paired with a sampling experience at bars near each lake event and were utilized to drive awareness of Bon & Viv Spiked Seltzer as the original spiked seltzer.
My Role:
